Today in the food business, McDonald’s is launching its MyMcDonald’s Rewards program at 10 restaurants in the north of England, while Albertsons sees digital sales continue to increase. Additionally, data from PYMNTS reveals how restaurants can get the most from their digital investments to increase spend.
UK rewards programs increase thanks to McDonald’s pilot loyalty program
Loyalty and rewards programs are very popular with UK customers and McDonald’s is the latest company to take advantage of this growing trend. From Monday, January 10, the quick-service restaurant giant (QSR) will pilot its MyMcDonald’s Rewards program at 10 restaurants in the north of England, as part of plans to roll out the program to 65 more restaurants by the end of the year. end. of the month and nationally by the end of the year.
Albertsons mobile updates see sales continue to increase
Bolstered by its digital investments, Albertsons continues to see sales increase not only from pre-pandemic levels, but also from mid-forties highs in late 2020. In the quarter ended December 4, which Following the launch of a new app by the grocer in August, the number of members of the grocer’s loyalty program increased 17% to 28 million.
Data Shows Restaurants Can Increase Spending By Ordering Technology And Loyalty Programs
When consumers engage with restaurants today, they expect to receive digital features that make transactions simple and convenient. However, not all technologies play an equally strong role in stimulating consumer spending. Order and fulfillment functionality is top priority for many, according to data from PYMNTS ‘new study, Digital Divide: Minding The Loyalty Gap, created in conjunction with Paytronix.
Research finds grocers lagging restaurants in digital payment adoption
As digital wallets become a way to pay for ready-made food orders, grocers aren’t seeing the same increase as restaurants, according to data from the January 2022 edition of the PYMNTS Digital Economy Payments: How US study. Shoppers Paid During The Holiday Season, which polled a balanced census panel of over 3,000 American adults about their purchases during the previous month.
Report shows independent QSRs struggle to retain customers
Many consumers love to dine out, but not all restaurants are able to build deeper relationships with customers that take their spending to the next level. As consumers continue to return to table-service restaurant chains, for example, independent quick-service restaurants (QSRs) are having a harder time turning their customers into loyal fans, new research from PYMNTS shows. , Digital Divide: Minding The Loyalty Gap, created in collaboration with Paytronix.