Cost of living: Lidl announces new program to help people on food banks

The supermarket has launched an industry-first program aimed at diversifying and increasing food donations in the UK.

Its Good to Give trustmark launched on Thursday, and shoppers who want to donate to food banks can find the trustmark on the shelves of all Lidl stores.

Signage will highlight carefully selected shelf stable items that offer a wider variety of nutritional benefits and can be dropped off at food donation points located after checkouts in Lidl stores.

The items will then be collected regularly by local food banks and community projects.

This intervention comes in response to the cost of living crisis, with more than 9 in 10 charities believing it will have a significant impact on their organization and the communities they serve.

Thanks to the partnership with Neighbourly, Lidl has identified 30 “good to give away” food products, modeled on the NHS Eatwell Guide. Selected products include canned fruits, lentils, mackerel, noodles and brown rice.

The launch is an industry first and part of Lidl’s ongoing commitment to ensuring good food is accessible to everyone, especially in times of financial uncertainty.

Ryan McDonnell, Managing Director of Lidl GB, said: “At Lidl we are committed to making good food accessible to everyone and now, more than ever, it is important that we stay true to this.

“We hope more retailers will adopt the ‘trust mark’ so that we can work together as an industry to help more people access the balanced and nutritious diet they need.”

Steve Butterworth, CEO of Neighborly, added: “Through our work with local charities and good causes, supported by our latest community opinion surveys, we can see how the cost of living crisis is causing a surge in demand for food banks and front-line services.

“This will only increase in the months to come. With the launch of this new initiative, Lidl demonstrates that they are truly committed to finding innovative ways to support their customers and local communities. »

Alongside the trustmark, Lidl has launched its £500,000 ‘Lidl Community Fund’ to support its UK network of 1,500 charities coordinated by Neighbourly.

Organizations within the Lidl network can apply quarterly for investment in the renovation of food preparation or serving areas, improved food storage capacities and direct access to food products.

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